Coin has years of experience and is recognized for its cutting edge qualitative research solutions. In-depth interviews, Focus groups, Ethnography, Audit, Diary, Used Test, Shop Along or Boards — you name it — we can do all types of research globally.
Coin has a proven record of performance even for the hard-to-reach groups. Whether you have a specific plan of the type of project you’d like to execute or you need support for choosing the best plan, Coin will work closely with you to ensure the best result from beginning to end of the project.
We leverage the most advanced and robust technology to ensure that your qualitative research project delivers the insight you need.
Coin conducts in-depth and telephonic interviews to understand the behavior of consumers. Depending on the situation, we conduct Face to face or Online Interviews. Our experts are well experienced in evaluating opinions and attitudes from each and every single respondent for carefully chosen interview questions. We aim to provide a relaxed and comfortable ambience to the respondents. This friendly atmosphere helps them to develop deeper ideas and opens up clearly with our moderators about the product. While conducting TDIs, the study and PII are kept confidential. It is only with the prior permission and consent of the respondent when a recording of the discussion is taken. We provide digital audio recordings of all the interviews to help our client verify and analyze the reliability of the interviews.
Coin has conducted several focus groups with diverse business and consumer target markets. Our skills in focus group discussions (FGD) make us one of the most successful qualitative firms. We assist our clients in identifying and recruiting the target audience and help them to experience the particular industry and strategize their approaches. At Coin, we have a trained and skilled moderator that discusses their valuable thoughts and opinions and collects feedback as per respondent’s attitudes and behavior.
Unravel the true self of people with Coin. Our ethnography research methodology provides comprehensive information about the consumer in terms of approach, cultural trends, routine factors and how social framework impacts product selection and usage. Coin has successfully conducted ethnography research on various segments to understand the behavior and attitudes of users.
Mystery Shopping gives you an understanding of the quality of service that has been provided to the customer about various different aspects so that the services offered can be improved. We make visits or calls to your location and answer questionnaires to give you feedback from the customer’s point of view. Philomath Research is one of the largest mystery shopping research companies with well trained and supervised shoppers in the state.
Diary Studies offer researchers unprecedented access to consumer’s evolving opinions. Diary Studies let panelists express their opinions over a period of time, in an open-ended format that is as easy as tapping their smartphone screen after a push notification. With Diary Studies, not only can you track those changes, but you can also find out exactly what caused them and how they evolved.
Product Evaluation studies deliver more vivid insights from in-store and after-visit surveys by bringing the special capabilities of respondents. Coin helps clients learn about what respondents think and feel in their own words, generating a new magnitude of depth and detail. Clients have a choice of excellent options: a traditional product-evaluation survey, yielding crisp, in-the-moment-insights, or multimedia-enhanced, in-their-own-words responses that bring another dimension of vividness and immediacy.
Shop Along is a shopping experience or exercise which can be monitored in real time by a researcher either in-person or by receiving information from smartphone surveys, hidden video cameras etc. Participants for shop-along can be recruited to the experience ahead of time or via intercepts. A discussion guide or descriptive exercise is shared, and the participant is monitored. The entire interactive experience can be captured via an online survey or portal and video.
Taking inspiration from the success of social networking websites and topic portals, Online Communities / Boards are founded upon an online community platform that has been custom designed for research purposes. The community centers on a series of discussion topics that follow much the same format as any other discussion thread that takes place online.
Coin always makes sure that the respondent will be active throughout the community/ board period. We encourage our respondents to spontaneously contribute their own content on the community topic, whether in the form of discussions, blog entries, video journals or other multimedia.
We help clients to gather more in-depth and reflective insight compared to shorter-term qualitative research techniques.
